Privacy Policy

Effective date: July 11, 2026

1. Scope

This Privacy Policy applies to personal information handled by Brilliant Dentistry through this website and through general communications with our North York clinic. Personal health information created or received while providing dental care is also handled in accordance with applicable Ontario health privacy requirements, including the Personal Health Information Protection Act, 2004 (PHIPA).

2. Information we collect

Depending on how you interact with us, we may collect:

• contact information such as your name, telephone number and email address;
• appointment requests, questions and other information you choose to provide by phone or email;
• patient and health information needed to assess and provide dental care, maintain records, process payment or insurance claims, and meet professional obligations;
• basic technical information made available by your browser or hosting provider, such as device type, browser type, approximate location, referring page and website activity; and
• communication preferences and records of your interactions with our clinic.

Please do not send urgent or highly sensitive medical information through ordinary email. Call the clinic so we can direct you to an appropriate and secure communication method.

3. How we use information

We may use personal information to respond to inquiries, schedule and manage appointments, deliver and coordinate dental care, maintain patient records, communicate about treatment or clinic services, process billing and insurance matters, improve our website and services, protect our systems, and meet legal, regulatory and professional requirements.

4. How we share information

We do not sell personal information. We may share information only as reasonably necessary with members of your care team, laboratories, pharmacies, insurers, payment providers, technology or hosting providers that support our operations, professional advisers, regulators, or government and law-enforcement authorities where authorized or required by law. Service providers are expected to protect the information they handle for us.

5. Personal health information

Where Brilliant Dentistry acts as a health information custodian, we collect, use and disclose personal health information for permitted purposes and with consent where required. Access is limited to individuals who need the information for authorized duties. You may ask to access or correct your patient record, subject to lawful exceptions.

6. Website storage and third-party services

This website may use browser storage to remember that you have already seen a promotion during your current browsing session. That session entry is designed to expire when the session ends. Our hosting or linked third-party services may use their own technical tools and are governed by their own privacy practices. Links to phone, email or map services may take you to a third-party platform.

7. Retention and security

We keep information only for as long as needed for the purposes described above and to satisfy legal, professional and record-retention requirements. We use reasonable administrative, technical and physical safeguards appropriate to the sensitivity of the information. No internet transmission or storage system can be guaranteed to be completely secure.

8. Your choices and rights

You may ask about the information we hold about you, request access or correction, withdraw consent where the law permits, or raise a privacy concern. Withdrawing consent may affect our ability to provide certain services. We may need to verify your identity before completing a request.

9. Children’s information

We provide family and pediatric dental care. Information about a child should be supplied by a parent, guardian or other person authorized to act for the child, except where applicable law permits the child to make their own decisions.

10. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices, technology or legal obligations. The effective date at the top shows when this version took effect.